Any makeup-lover worth their salt has an opinion or two on liquid lipsticks. I don’t know truthfully how long they have been on the scene, but for me I’ve been aware of them for about four years when I read about Lime Crime’s Velvetines, and have had a complicated relationship with them for about two. Although I would love to frequent the likes of Anastasia Beverly Hills or Stila on the regs, it luckily didn’t take long for me to find a formula I love in MUA’s Velvet Lip Lacquers; I’ve been a loyal fan girl ever since.
That being said, I am open to change and experimentation, and Primark have been hitting it out the park (I don’t even know if that’s a legitimate phrase but it feels right, dammit) with their makeup range recently. It’s inexpensive, it’s cruelty-free, and (from what I have sampled), it works really well. So last time I popped in, I sought out their own range of £2 (£2!!!!!!) liquid lipsticks and picked out my favourite shade to try!
The shade is called ’07 Kendall’, and although the pictures don’t pick up on it well, the shade in the tube looks like a kind of deep muted lavender, kind of like Lime Crime’s ‘Faded’ or Jeffree Star’s ‘Saggitarius’.
On a first impressions basis, it’s immediately evident that it only costs £2. It’s suuuuper lightweight and plasticky, and there’s no weight whatsoever in the lid. However, I think it actually looks pretty good. It’s angular and glassy-looking, and aside from the slightly juvenile script, the clear and bold design is lovely. It has clearly taken inspiration from higher-end liquid lipsticks, and it almost looks like it could be slightly more expensive. No huge complaints.
I like the formula too. The tube claims to give ‘high pigment colour and matte finish’, and on those marks, it delivers. The formula is pretty thick, but that works in its favour as you can just about get away with one coat; two coats if you really want to pack more of a punch. The consistency is good, there are no weird smells, it’s no more drying than other liquid lipsticks, and it will – not – smudge. But when you’re ready to remove it, it comes off like a dream, with minimal effort and definitely no scrubbing. My only niggle would be that I feel like more care could’ve been taken with with wand: it’s not the most attractive thing, and although the classic doefoot applicator is always a great shout, mine is lopsided; could just be bad luck of the drawer, but still.
As for the colour, I really, really love it, even if it is difficult to nail. It goes on quite lilac at first, but it dries slightly darker and more neutral. It strikes a lovely balance of pretty, sophisticated and slightly kooky, and it’s way more wearable than I imagined. I wouldn’t necessarily wear it to work, but it’s just weird enough to not be boring. I suck at descriptions, but take my word for it, it’s cute!!
Overall, I’m again pleasantly surprised by Primark’s makeup! Have you tried any of their range?