Testing eBay Brand Golden Rose

At what point does a hobby become a bit of an obsession? Where do you draw the line? Because when it comes to makeup, I never switch off! I’m always on the lookout, scouting for new brands and cult products.

I must’ve read a blog post about Golden Rose, or seen a makeup Instagrammer using their stuff, but before I knew it, I was browsing through their tag on eBay. It all seemed pretty promising and I only heard good reviews, so I put a couple of lip products in my basket and snapped them up.


The first product I tried was the Matte Lipstick Crayon for £2.99. I have a similar product from Primark in a dark plum shade, so I went for a lighter colour, Shade 04, a brighter red-berry shade. It’s a nice thick crayon, so it’s a little difficult to get a precise line without a lipliner, but the coverage is decent and the shade is really pretty and true to the picture. I probably won’t use it all that much, but it’s nice to have in my makeup bag as an option. I just don’t know how I’m ever going to find a sharpener to fit!


The second product I got was the Longstay Liquid Matte Lipstick for £4.92. I was a little more excited about this one as it claims to be enhanced with Vitamin E and avocado oil. I picked what I thought was a safe pinky-nude colour, Shade 04, but it actually turned out to be quite a bright red-toned pink which was a little disappointing.


Aside from this, it went on like a dream, the consistency was really smooth and it was quite thick coverage so I only really needed one swipe for both lips. It also had a very matte finish to look at, true to its claim, but it never really dried properly (possibly because of the avocado oil?). Throughout the day I kept finding little smudges on my hands from where I’d brushed against my mouth, which was seriously noticeable given the luminous shade. I kept worrying I’d end up with it on my chin or something!

Unfortunately I really didn’t like the shade, so I’ll mostly likely end up chucking this one away or palming it off on a friend who would suit it better. It’s a shame given that it was a little more expensive than what I’d usually spend on a liquid lipstick (£3 for MUA Velvet Lip Lacquers FYI).

Top: Longstay Liquid Matte Lipstick // Bottom: Matte Lip Crayon

Overall, I’m not really rating this brand. I know they do a lot of different products, but they promote their lipsticks the most, and I’m not as impressed as I would need to be to try more of their ranges.

However, I was happy to ascertain that they are cruelty-free:

In order to satisfy the requirements of the EU 1223/2009 Product Safety Assessment Regulations […] our products and raw materials used for our products do not test on animals.’

They also do not sell in mainland China, only Hong Kong where the regulation testing laws do not apply.

Have you tried Golden Rose makeup?


I'm Juliet and I'm a twenty-something Creative Writing graduate based in the U.K. with a love of books, cats, and cosmetics.

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