Iconic Division: Subculture on a Budget

You know, for someone who has never tried anything by Anastasia Beverly Hills, I’m a very big fan of their products. Or at least what their products look like. When they started bringing out eyeshadow palettes, I was really excited (Modern Renaissance is still on my Beauty Bay wishlist) and when they released their second one, Subculture, last year, I fell a little bit in love with it. The collection of colours was so different to any other palette I’d seen, and I really wanted to just dive in and play with it.

Only one problem, though. As a drugstore junkie and a scrupulous saver, I’m loathe to pay forty quid on one palette. The same reason why I don’t have any of the Naked palettes either. So I resigned myself to gazing fondly from afar and living vicariously through my laptop screen.


When the, er, not so great reviews of Subculture started surfacing, I didn’t yearn for it quite so badly, but I still loved the colours and really liked a lot of the makeup looks created by the few beauty gurus who either miraculously were able to work with such a loose, patchy formula or managed to get a palette from the decent batch.

That’s when Makeup Revolution came to my rescue, because of course they did! Makeup Revolution are renowned for their unofficial dupes of high-end products; their Ultra Eye Contour Light & Shade palette was so close to Kat Von D’s shade + light palette that she herself took to Instagram to vent, and you can get MUR’s answers to Nakeds 1, 2, and 3 a tenth of their £40.00 price tag (Redemption 1, 2 and 3). Therefore it came as no surprise — albeit a big excitement — that an eyeshadow palette with an eerily similar shade range to Subculture was soon making the rounds on the blogosphere. And at £4 rather than £40, who can blame them?


This palette is so different from all the others I own (and I admit I have way too many!) that as soon as it arrived, I couldn’t wait to mess around with it. All of the shades bar two are completely matte, for one. There are about six neutral-ish shades that are ideal for base or crease colours, and the darker colours like the forest green and berry purple are exactly the kind of shade I’d normally use in a shimmer.


As you can see from the swatches, the shades are really deep and pigmented. I was really impressed by them to be honest, as it tends to be shimmer shades that have such a good pay off — matte shades, particularly lighter colours usually require more layering to build up a really deep colour.

The only shade that didn’t swatch well at all is the light gold shade. Maybe I just got a dodgy one, but the formula seemed a lot looser than the other shimmer shade, and the glitter looks really chunky. Overall it results in a generally patchy appearance, even when packing it on with a wet brush which I tried! It’s pretty enough, but just not the best formula for a pressed eyeshadow.


The rest of the shades, though, are just gorgeous. Even though I love the look of the palette, I’m usually a little skeptical about ‘different’ makeup looks in general — but I’ve actually really liked the makeup looks I’ve created with it so far! It’s a little ‘out there’ and grungy, and the perfect palette for neutral eyes and something bolder.


I’m so happy I’ve got my hands on this palette and I know it’ll be one I reach for again and again.



I'm Juliet and I'm a twenty-something Creative Writing graduate based in the U.K. with a love of books, cats, and cosmetics.

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  1. I was exactly the same with the Subculture palette, super excited then meh. This looks absolutely lush though, I’m definitely gonna have to try and get my hands on it now!


    1. Juliet says:

      Thank you for commenting Jess! I’m so glad I’m able to have the Subculture colours for a much smaller price 🙂

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